Privacy and Cookie Policy

Why you should read this policy

We ask that you read this Privacy Policy carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

Who we are

http://www.lensccoach.co.uk (Website) and Lens Coach (Web App) is brought to you by Parachute.io Ltd, a company incorporated and registered in England and Wales under company number 09044778 whose registered office address is at 259 Copnor Road, Portsmouth, Hampshire, United Kingdom, PO3 5EE.

We take the privacy of our customers and visitors to our Website and App very seriously. We ask that you read this privacy policy (Policy) carefully as it contains important information about how we will use your personal data.

Parachute.io Limited ('We' or 'us') collect, use and are responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and the Data Protection Act 2018. We are responsible as 'controller' of that personal information for the purposes of those laws.

Our collection and use of your personal information

Information that you provide

We will obtain personal information you provide when you send us feedback, submit data onto our Website, App, SMS Service or over the phone, post material, complete forms, report a problem with the Website or App, contact us for any reason and by any medium, sign up for a service and share information via the Website's and App's social media functions.

We may collect, store or process data that is labelled as sensitive under the General Data Protection Regulation 2018 ('GDPR'). If such data is requested, you will be given additional information as to why the sensitive personal data is being requested and how it will be used, often this will be required to provide you with our services.

We may retain a record of any contact you make with us.

The personal information we collect about you depends on the particular activities carried out and the reason for the processing. Such information includes, but is not limited to:

Personal information about other individuals

If you give us information on behalf of someone else, you confirm that the other person has appointed you to act on his/her behalf and has agreed that you can:

Information from third parties

Occasionally we may receive information about you from other sources, which will be added to the information already held about you in order for us to help supply our services and products to you.

Information that will be collected automatically

Cookies: We may monitor your use of the Website and App through the use of cookies and similar tracking devices. For example, we may monitor how many times you use the App, which pages you go to and traffic data. This information helps to build a profile of users to the App. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. For further information on the use of cookies, please see the sections on cookies below.

Device information: We may also collect information about your device each time you use the Website or the App. For example, we may collect information on the type of mobile device, laptop or computer that you are using and its unique device identifier (for example, the IMEI number, IP address or the MAC address of the device's wireless network interface).

Messaging: We may collect information about your use of the App's messaging features, such as the content of the messages you send and receive.

How your personal data will be used

Under data protection law, we can only use your personal information if we have a proper reason for doing so, e.g.:

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

Disclosure of your personal data

We routinely share personal information with:

We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers to ensure they can only use your personal information to provide services to us and to you.

We may also share personal information with external auditors, e.g. in relation to ISO accreditation and the audit of our accounts. We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations. We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring.

Transfer of your information out of the EEA

To deliver services to you, it is sometimes necessary for us to share your personal information outside the European Economic Area (EEA), e.g.:

These transfers are subject to special rules under European and UK data protection law. Non-EU countries do not have the same data protection laws as the United Kingdom and EU. We will, however, ensure the transfer complies with data protection law and all personal information will be secure.

Marketing

We may use your personal information to send you updates (by email or SMS) about our services, including exclusive offers, promotions or new services.

We have a legitimate interest in processing your personal information for promotional purposes. However, where consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving promotional communications at any time by contacting us at hello@lenscoach.co.uk.

Your Rights

Under the General Data Protection Regulations (GDPR), you have the following rights:

To exercise your rights, contact us at hello@lenscoach.co.uk. We may require proof of identity and address.

How long we will store your data

We will keep your personal information while you have an account with us or we are providing services to you, and thereafter as long as necessary for legal, regulatory, and record-keeping purposes. When it is no longer necessary to retain your personal information, we will delete or anonymise it.

Children

Due to the nature of our business, users of our Website and/or App may be children or parents on behalf of their children. In using our services, you confirm that you have read and consented to this Policy on behalf of any individual under the age of 18.

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost or accessed in an unauthorised way. For further information on online safety, visit www.getsafeonline.org.

Use of cookies

A cookie is a small text file which is placed onto your computer (or other electronic device) when you access the Website and/or App. We use cookies to obtain information about your preferences and improve user experience. For more information, visit www.aboutcookies.org or www.allaboutcookies.org.

Only strictly necessary cookies are used on this website. No third party cookies are used.

Cookie Name Cookie Description
_lenscoach_session Essential cookie for maintaining user session state

Changes to this Policy

This privacy notice was last updated on 29 October 2025. We may change this Policy from time to time. You should check this policy frequently to ensure you are aware of the most recent version.

How to contact us

Please contact us if you have any questions about this privacy notice or the information we hold about you.

Email: hello@lenscoach.co.uk

Concerns and Questions

We hope that we can resolve any query or concern you raise about our use of your information. The supervisory authority in the UK is the Information Commissioner, who may be contacted at https://ico.org.uk/concerns/ or by telephone on 0303 123 1113.